Make Gravity Pipeline feel like a seamless part of your company's own internal software by customizing the branding.
### Customizing Labels
1. Navigate to **Pipeline Feed Settings > Display & Labels**.
2. Change the **Custom "Sold" Label** (e.g., use "Leased", "Booked", or "Converted").
3. Change the **Custom "Dropped" Label** (e.g., use "Lost", "Archived", or "Not a Fit").
4. These labels will update across the entire board, including the archive zones and shift modals.
### Board Aesthetics
1. In the same **Display & Labels** tab, use the **Board Background Color** picker.
2. Choose a hex code that matches your brand's style guide to change the board backdrop from the default light gray.